I have embarked on an amateurish
, arm-chair research into "blogging as a career". The closest a Malaysian (also a friend) gets to such blogging height is probably Kenny Sia
. I have not spoken to him since a month or so ago (and our last conversation concerned some random message sent to his Facebook
), but judging from his blog entries, he still needs his day job.
Of course, some might argue, this is his family business and it is paying him well, but I am also sure that if blogging offers very serious
money here in Malaysia or Singapore, I think I can make a pretty good guess which side of the boat he would prefer to be on. Some may also say that Kenny gets decent deals (probably better than most people's monthly salary, plus a lot of fun) from his blog fame. Agree, but still, nobody would advise blogging as a full-time jobbie
unless a more consistent stream of adequate
revenues is identified.
How about our local blogosphere
advertising agency, Nuffnang
? Can they really help bloggers
make serious money from advertisement? Possibly, but not yet.
You wouldn't be far wrong if you think that the money generated from Nuffnang
ads for most bloggers
pretty much serve as an ego-massager
is guilty of this!), and it ends as that. By ego massager
, I meant bloggers
can now claim (usually to parents and non-internet
savvy people) that they can now make money
from blogging. Technically, such claims are right, as RM0.10 per month for ads is also considered making money.
At best, for blogs that generate crazy amount of hits per day, the money earned from Nuffnang
or from any other similar enterprises, can be considered as off-setting allowances
. What is that? Well, just like is says on the tin, the money made is probably just about enough to off-set the expense and effort put into hours of blogging, and not much more.
Monetizing your blog is indeed very challenging. Most bloggers
don't really see the point of making money from blogs, they blog because they love making friends through such medium, or the very least they enjoy sharing their writings and experiences with others. But for those who contemplate making serious money from blogging, the best time is probably to start now. Meanwhile, please keep the day job.
Why blogging will become bigger
Microsoft predicts income revenue from ads to double in 2-3 years. Hence the recent unsolicited bid to buy over Yahoo!inc
for a generous USD$44.6 billion
is still largely an under-recognised medium for advertisements. Companies (especially Asian companies) are more willing to pay exorbitant fees for magazine advertising rather than popular blog advertising. This will change.
Blogging is the one of the most creative writing avenues around. Soon, you will see people paying good money for blogging consultation and big companies won't be able to ignore this. People will pay (have already paid) seasoned bloggers
to speak in their academias
and even in corporate meets.
And of course, we bloggers
are mostly a shameless bunch. We parade ourselves on our sites and we don't give much thought about circulating our names/brands in any media opportunity. And nothing is more powerful than a group of kids (or adults who think like one) who believe in their own work... (like the story of Hush Puppies as told in the book Tipping Point
So I urge you all to pick up a keyboard and blog! It's about time people take us more seriously. And we can all turn this hobby into a real pursuit of wealth and notoriety.