Thursday, March 23, 2006


CHIU-PIO n. wrist-watch

Paula Malai Ali, the Malaysian host on Channel V’s The Ticket, is Longines’ sole Ambassador of Elegance in Malaysia.

Ambassador of Elegance? Huh?

Claude Jaunin, Longines’ regional sales manager says, “It is a jungle out there in the watch industry. A long time ago, we already decided the best method was branding through ambassadors. There are 3 levels; National Ambassador like Paula Malai Ali for Malaysia, Regional Ambassadors like Aaron Kwok and Carina Lau and International Ambassadors like Aishwarya Rai who has been with us for eight years.”

Check out the Longines site for other famous, elegant ambassadors. The list includes Audrey Hepburn and Humphrey Bogart.

How do you become a Longines’ ambassador? Do you really need to be famous and good-looking?

Image hosting by Photobucket
Image hosting by Photobucket
Image hosting by Photobucket

Claude, Sisuahlai knows a lot about the jungle. He is from Sarawak. Now can he be your Longines ambassador on the blogosphere? Give him a ring.

No, I'm being serious.

Sisuahlai. (This, by the way, is a free promo for Longines)

N.B. Paula, I was just playing. You weren't really wearing a Casio. But a Casio does look good on you too.


Blogger Jeremy C said...

doesn't matter what she's wearing - pauls always looks good :P

March 23, 2006 10:33 AM  
Anonymous Amelia said...

Ambassador from the jungel... try BIGFOOT :D

March 23, 2006 10:37 AM  
Anonymous Anonymous said...

hi allan !

Cheers !

Mark Hon

March 23, 2006 10:47 AM  
Anonymous Anonymous said...

A bad choice for Longines to sign up Paula. She's Malaysia (or Brunei? as I had read it somewhere)version of dumb blonde. Anyone saw one of Oprah shows about women from around the world? Paula was the appointed spokewoman for Bolehland and she claimed to the world that average Malaysian woman makes RM3,000 per month. And you won't believe what she said next..going for traditional massage is part of Malaysian women's life as an enjoyment and to destress. I was dumbfounded and said WTF!!!!

March 23, 2006 3:57 PM  
Blogger Sisuahlai said...

Good to have that insight about Paula. Maybe she should start wearing Casio to redeem herself.

March 23, 2006 5:24 PM  
Blogger FH2O said...

From the sound of it, she should be ambassador for sun dials!

March 24, 2006 2:24 PM  
Anonymous Anonymous said...

Well, you have to forgive for what Paula said. She's married to Perak's royal family and what does she know about the real world? Right?

March 24, 2006 2:54 PM  

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