Tuesday, May 06, 2008

Is Nuffnang working for us?

Some people accuse me of being anti-Nuffnang when I posted the Is Nuffnang ripping us off? series (Part 1, Part 2, Part 3). One girl even lamented I know zilch about business when I demanded more transparency and questioned their 70:30 payout ratio (btw, this 70:30 business is a guess because I don't know what goes on in their Accounts dept).

Their explanation (see Nuffnang's FAQ - should really be FAFI, frequently asked frequently ignored!) of what banding means is as good as not telling us in the first place. Nobody knows what banding means and how exactly the final ads payment is being calculated. You could post two ads on the same blog, and get two completely different pay bands - like 1 and 7. Whatever 1 and 7 mean!

I carried out the most unscientific poll (using Nuffnang's latest widget) to help me overcome my stress ulcer and answer the following question: Would you like to know Nuffnang ads pay/fee structure and distribution?

At the time of writing, 79 responded to the poll (FYI, I only answered once, no point cheating).

60% want to know the exact payout structure and distribution. The 40% essentially don't give a hoot.

60% want to know more. That's 2/3 according to my rusty maths, enough to form a strong majority according to Malaysian parliamentary standards.

I hope after numerous attempts to get them to respond, Nuffnang will eventually offer a better explanation as to what banding means. My fingers remain crossed.

Now why do I need to know?

ONE. I believe Nuffnang runs an honest business. For me, whatever goes on in their shareholding company (Nuffnang Sdn Bhd?) has no ethical bearing on Nuffnang going concerns. But if bloggers are persuaded by Nuffnang's cause, they should at least get some idea as to how much their blog traffic (and time) is worth to Nuffnang and how the ads revenues are finally shared out.

TWO. Blogs have commercial value, even the crappiest stuff you regret visiting. I feel that blogosphere as a whole is an under-valued advertising avenue. Our readership and reach are many times more than print and broadcast media, and yet we charge and get peanuts for running ads. Having blog ads agency like Nuffnang and Advertlets, we are effectively allowing a third party to value the community commercial value. And by third party, I meant a committee of newcomers eager to fight and scrap for a living. A high level of transparency can and will drive up our market value. So everyone wins - better reach, better value.

THREE. I am a busy-body but I also secretly (not a secret now!) want Nuffnang to evolve into an online ad powerhouse - and not another corporate thief. Tim and Ming will get bloggers support (SSL included) as long as they keep Nuffnang HONEST and FUN!

We scratch your back, can you scrub ours now?

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Blogger joshuaongys said...

well done!!! this post is really interesting.. the phrase "an online ad powerhouse" should be quite attractive for both Tim and Ming...

May 06, 2008 12:20 AM  
Blogger Robb said...

your maths is a lil rusty in my opinion. 60% is not 2/3, my dear

May 06, 2008 2:16 PM  
Blogger Sisuahlai said...

I am glad somebody is finally paying some attention. *wink

May 06, 2008 2:32 PM  
Anonymous Anonymous said...

Too many groupies in nuffnang defending them based on emotions and not logic, what do you expect ?

Most nuffies are kids and so are the founders, like kids only.

So don't be surprised to see them behaving like kids towards your 'serious' article.

Nuffnang is waste of time and their only contribution to the blogosphere is polluting it with their groupies.

May 06, 2008 2:46 PM  
Blogger naeboo~ said...

how is ur series of posts "anti nuffnang"?

just bcoz it's not all "yay nn gave me ads this week! yay i got band 999!" posts, it's all bad?

they shld get a PR agent.(and a good lawyer while they are at it) shld teach them a lesson or two abt publicity.


May 06, 2008 10:20 PM  
Anonymous princessa said...

Your entry titles are a little unfriendly. But then again, it's a question not really a statement.

I always believe that no publicity is bad publicity. So in fact, they should thank you for giving them that extra highlight.

I'm not sure why but after reading this, the word "censorship" pops into my head. Oh well

May 07, 2008 2:07 PM  
Blogger naeboo~ said...

how friendly is "friendly"??


May 07, 2008 4:02 PM  
Anonymous Anonymous said...

sisuahlai, here is interesting story for you find out nuffnang how really calculate the earning.

i am not happy to seeing this screenshot. how come timothy tiah can be band 0 and earn Rm680, but someone who are band 3 can only earn RM7.09? got a few also band 0, but earn different also but quite high
but also got band 22 blog and band 13 blog but earn less. supposed to be higher band higher earn right?

look for post title NuffNang - Teluskah Cara Pembayaran Dibuat? (Nuffnang please explain how payment made)


so what you think is band 0? is it fair to ther blogger?? please explain!!


May 11, 2008 10:48 PM  
Blogger Sisuahlai said...

mr anonymous, for the average Nuffnang ad participants, it sure doesn't look right!! but i am giving the NN guys a chance to explain first. i will flag that up when i see/meet/talk to the NN guys, wanna get their side of story, if they have one. and many thanks for that. (please email me if you want to communicate with me further). SSL

May 12, 2008 12:15 AM  

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