Sunday, May 11, 2008

V for Vanishing Ads or V for Vendetta?

This case only strengthens my view that we need a bloggers' union/association to protect us from (some) ad agency(ies?).

Read Jayce's Beware of this Online Advertising Company. The blogger's cash-outs were denied because of fraud allegations, and was told that if required by the court of law, "sufficient evidence" that "would hold up to expert examination" will be produced. When the agency was asked to show the "fraud details" the answer given was "revealing how our system works would give click frauders more information to commit further misdoings, more efficiently". (what exactly are frauders and misdoings, are those English nouns or nervous spelling glitches?!)

This smells like legal intimidation. Sad to say, this is a huge disservice to our blogging community. Instead of producing bloggers who can discuss and air serious issues, we will produce people who are fearful of legal threats and only interested in posting pictures of themselves doing everyday stuff (nothing wrong with this sort of casual blogging btw, I do that too sometimes). This will give parents more reasons to stop their kids from blogging and saying the wrong things publicly and getting their rear-ends sued.

So who wins here? No one. Absolutely no one.

A sad, sad day for blog monetizing/blog monetizers/blog monetizees/anyone associated with it.

For those who wanna do more serious reading on a lovely Sunday, here is one from Bizwalk: Are blog advertising agencies exploiting the fact that bloggers have little to protect them? (this is an excerpt from the post, not the title).

P/s And now look, where are the ads for the week?

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Blogger Freethinker said...

I think a lot don't see the bigger picture but mere supporters for the sake of being a supporter.

May 11, 2008 2:30 PM  
Blogger Josh Lim said...

This comment has been removed by the author.

May 11, 2008 5:54 PM  
Blogger Josh Lim said...

*deleted previous comment to correct spelling, amended in this post*


Firstly, misdoings is a valid word la:

And, a simple mental exercise:

Is it not possible that an ad publisher would have engaged in click fraud?

And is it not possible that although a person may be at fault, he may be very vocal about not having done anything wrong?

Understand that we have to take the appropriate steps to protect our interests and advertisers, and other bloggers who earn from our system as well.

Notice that *we are not suppressing free speech nor suggesting that the blogger not disclose their views* -

We are not taking action against the publisher for something he wrote - we are merely stating our position, as the publisher has stated openly that he wishes to take action.

We are quite confident of our click fraud detection system. And we are open to having an expert witness or an impartial third party blogger to examine our system to determine if the system is accurate in detecting fraud.

You have to know, that there are no online advertising companies that publicize how they detect fraud, for obvious reasons. I think you can understand why, yes?

Over the past few months, there have been a few who even released software to assist in conducting click fraud, as well as even giving tips on how to do so.

I hope you can look at it from the perspective of the ad agency and the advertisers as well. There is a mutual reliance between bloggers and advertisers, and we are well aware of that.

I hope this answers your questions, and that you have now understood the nature of the comments more clearly.

May 11, 2008 5:57 PM  
Blogger zewt said...

one agency's lost is another's gain...

May 11, 2008 6:00 PM  
Blogger yapthomas said...

P/S: Not only u...

May 12, 2008 2:18 AM  
Blogger naeboo~ said...


another longass comment from joshlim.


May 12, 2008 11:29 AM  
Blogger joshuaongys said...

lolz.. neverending business for you hahahahaha... first nuffnang now advertlets.. nuff said!!

May 13, 2008 10:15 PM  

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